PURPOSE:

To drive the marketing & PR strategy through effective external and internal communication of the CIC Brand so as to create awareness, understanding and to enhance the company’s reputation, and to position CIC as a leading brand.

PRIMARY RESPONSIBILITIES:

• Drive an integrated marketing approach in order to position CIC Africa as a leading provider of insurance services.
• Coordinate, corporate communication campaigns and events across the group;
• Coordinate corporate branding across the subsidiaries.
• Manage media relations and agency partnerships. Liaison with media houses on all printed matters including support adverts and supplements;
• Oversee custody of all audio and audio-visual materials;
• Oversee the in-house publications, producing and distributing films and documentaries, slides and other audio-visual programme;
• Partner in leadership for all brand and marketing communications activities for the CIC brand including new product launches and loyalty programs
• Partner in Identifying relevant brand promotional platforms (Tradeshows, festivals and events), and lead promotional activities for CIC Africa.
• Guiding all stakeholders on CIC brand
• Provision of briefs writing to the advertising agency and creative.
• Assist in the day-to-day management of brand development and production of advertising campaigns and material.
• Guide suppliers on production technicalities by ensuring that all artworks and promotional material are produced within the CIC brand principles, style guideline.
• Management of the CIC Digital media including the Website by providing web building and updating content.
• Preparation of the marketing budget.
• Responsible for being the liaison person with the CIC Group Customer experience.
• Collaborate with the group Customer experience in Customer service surveys, SLA measurements and Customer service index scores.

GENERIC DUTIES

• Carry out performance appraisal, coaching, and mentoring staff;
• Participate in planning and budgeting for the department;

PERSON SPECIFICATIONS

 Academic Qualifications

• Bachelor’s degree in Marketing, PR or a related field

Professional Qualifications

• Relevant professional qualification in CIPR
• CIM, ACII or Diploma in Insurance is an added advantage.

Experience

• Minimum of five (5) years relevant experience, one (1) of which at supervisory level

Skills and Attributes

• Excellent communication and presentation skills
• Problem-solving skills
• Excellent interpersonal skills
• Leadership skills
• Good analytical skills
• Computer literate in MS Office and other office applications
• Understanding of the working environment /competitors
• Outstanding knowledge of Design Portfolio.
• Demonstrate knowledge of photography processes and techniques.

Personal Attributes

• Pleasant and friendly to customers
• Highly Productive
• A good team player and leader
• A person of high integrity
• Self-Drive
• Good Planner
• Calculate Risk-taker